Listen Here
A homeowner just searched "How much does a pool cost in [Your City]?"
Google showed them answers from your competitors.
ChatGPT explained to them the steps in building a pool.
Perplexity AI recommended a pool builder that publishes helpful content and ranks higher than you.
Your company?
Nowhere to be found.
Homeowners are asking questions like these every single day:
If you're not answering these questions with fresh, helpful content, your competitors are.
And that means they're getting the $50K-$120K projects that should be yours.
After 8 years in digital marketing (including 3 years working with home improvement companies), I've seen the same pattern over and over:
The pool builders who consistently publish helpful content become the go-to experts in their city.
Their phones ring more.
Their calendars stay full.
Competitors wonder where all the leads went.
That's why I started Pool Builder Growth.
To help serious pool builders become the obvious choice when homeowners are ready to build.
Step 1: Research What Your Customers Actually Search For
I dig into keyword data and analyze your local competitors to find the exact questions homeowners in your area are asking.
Step 2: Create Content That Converts Browsers Into Buyers
I write SEO-optimized blog posts that don't just get traffic — they turn curious homeowners into qualified leads who call you first.
Step 3: Publish Consistently So You Stay Top-of-Mind
Every month, fresh content goes live on your site, building your authority and keeping you ahead of competitors who post once a year (if that).
Here are examples of posts that get pool builders found and hired:
"The Real Cost of Building a Pool in [Your City] in 2025" Perfect for homeowners in the early research phase
"5 Questions to Ask Any Pool Builder Before You Sign" Positions you as the trustworthy expert
"Saltwater vs. Chlorine: What Pool Dealers Won't Tell You" Builds trust by being refreshingly honest
"Why Pool Projects Get Delayed (And How to Avoid It)" Shows your professionalism and expertise
Without Fresh Content:
Your website collects digital dust.
Homeowners can't find you when they search.
Competitors dominate Google results.
Leads trickle in slowly.
You're always competing on price.
With Monthly Content:
Your website becomes a resource homeowners can trust.
Google ranks you higher.
AI tools like ChatGPT, Preplexity, and Gemini cite your expertise.
Qualified leads call you first.
You can charge premium prices because you're seen as the expert.
Here's why I'm keeping it small:
I want to give each client my full attention and deliver exceptional results.
No handing your account off to junior writers.
No cookie-cutter content.
Just focused, high-quality work that actually moves the needle.
Plus, I'm offering launch pricing that's 20% below market rate to serious pool builders who want to increase leads and profits.
Here's what you'll get (normally $500, free for qualified pool builders):
Complete analysis of your current website and blog
15 high-value content topics homeowners in your market are searching for
Competitor content gaps you can exploit
3-month content roadmap to start outranking competitors
Sample blog post outline you could publish next week
This audit takes me 3 hours to complete properly, so I'm only offering it to pool builders who are serious about growing their online presence.
The audit spots are filling up fast (I can only handle two comprehensive audits per week), and pool season planning starts now.
Don't let another month go by watching competitors steal leads that should be yours.
P.S. Even if we don't work together, you'll walk away with a clear roadmap for dominating local search.
But based on what I've seen with other pool builders, once you see the potential, you'll want to move fast.