About Pool Builder Growth

I Grow Pool Building Businesses, Not Just Marketing Campaigns

I help pool builders attract the right homeowners, win more bids, and grow with digital marketing that works.

SEO specialist at Pool Builder Growth.

How I Actually Help To Grow Your Pool Business With You

ACQUISITION (Getting Qualified Leads)

  • Paid advertising (Google, Facebook, YouTube)
  • SEO and organic traffic
  • Referral systems
  • Strategic partnerships

Goal: Predictable pipeline of qualified homeowners

CONVERSION (Turning Leads Into Customers)

  • Sales process optimization
  • CRM implementation and automation
  • Response time systems
  • Team training and coaching
  • Pricing strategy
  • Objection handling frameworks

Goal: 15%+ close rate (vs. industry average of 8-10%)

DELIVERY (Operational Excellence)

  • Capacity planning
  • Project management systems
  • Customer communication protocols
  • Quality control processes

Goal: On-time, on-budget projects that generate referrals

RETENTION (Maximizing Customer Value)

  • Post-installation follow-up
  • Maintenance service upsells
  • Renovation opportunities
  • Referral program systems

Goal: 30%+ of new business from referrals

REVENUE OPTIMIZATION (Business Economics)

  • Pricing analysis and strategy
  • Margin improvement
  • Operational efficiency
  • Cash flow management
  • Hiring and team development

Goal: Sustainable, profitable growth to 8-figure revenue

Why Partnerships Are Better

Most marketing agencies will get you leads and call it success.

I think that's only 20% of the job.

What about the other 80%?

  • Are those leads actually closing?
  • Is your sales process losing deals?
  • Can your operations handle 2x the volume?
  • Are you pricing for maximum profit?
  • Is your team trained to convert at elite rates?
  • What's your actual path from $3M to $10M?

This is GROWTH MARKETING for pool builders.

I don't just drive traffic. I engineer revenue growth across your entire business - from first click to final payment.

About Pool Builder Growth

The Difference Between Working With a Marketing Agency and Working With Me

MARKETING AGENCY THINKS:

"We got you 40 leads this month. Success!"

I THINK:

"You got 40 leads but only closed 2 pools. Let's diagnose why:

  • Was it lead quality? Let's adjust targeting.
  • Was it response time? Let's build automation.
  • Was it the sales pitch? Let's train your team.
  • Was it pricing? Let's analyze competitor positioning.
  • Was it capacity? Let's plan for scaling operations."

I optimize the ENTIRE revenue engine, not just one piece.

The Mathematics Other Agencies Ignore

Why the Full-System Approach Works

Scenario A: Traditional Marketing Agency

  • Generates 40 leads/month at $150 CPL = $6,000 cost
  • You close 4 pools (10% close rate)
  • Revenue: $300,000
  • You pay agency $4,000/month
  • ROI: 50x (looks good on paper)

Scenario B: Growth Marketing Partnership (Me)

  • Generates 40 leads/month at $120 CPL = $4,800 cost
  • We fix your sales process, CRM, follow-up, pricing
  • You close 8 pools (20% close rate - DOUBLE)
  • Revenue: $600,000 (DOUBLE)
  • You pay us $8,000 in performance fees
  • ROI: 75x (50% better than traditional)

PLUS: Those improvements compound year after year.

  • Year 2: You're closing at 22%
  • Year 3: You're closing at 25%
  • Year 5: You're a $15M business

That's what I bring to the table.

What Our Business Partnership Can Actually Look Like

We're business partners, not vendors.

MONTH 1-3: BUILD THE FOUNDATION

  • Deep business audit (not just marketing)
  • Competitive analysis and positioning
  • Full-funnel tracking implementation
  • Sales process documentation and optimization
  • Initial marketing campaigns launch
  • Team training begins

MONTH 4-6: OPTIMIZE AND SCALE

  • Data-driven refinements across entire funnel
  • Double down on what's working
  • Kill what's not
  • Advanced sales training
  • Systems and automation implementation
  • Capacity planning for growth

MONTH 7-12: PREDICTABLE GROWTH ENGINE

  • Consistent, qualified lead flow
  • Elite-level conversion rates
  • Efficient operations
  • Strong referral systems
  • Strategic planning for next stage
  • Potentially: Equity partnership discussion

YEAR 2+: SCALE TO 8-FIGURES

  • Multi-location expansion (if applicable)
  • Team building and leadership development
  • Advanced business systems
  • Exit planning or long-term growth strategy
  • Potentially: Equity stake and deep partnership

Long-term Vision

I'm not building an agency with 100 clients.

I'm building partnerships with elite pool building partners who I can help scale to $10M-$50M+ in revenue.

Some of those partnerships will evolve into equity ownership.

Why?

Because I believe in building long-term wealth together.

When you hit $15M in revenue and start thinking about:

  • Bringing on a business partner
  • Raising capital for expansion
  • Selling to private equity
  • Building a regional/national brand

I want to be at the table.

Not as your marketing agency.

As your growth partner.

That's the difference between transactional and transformational.